Tracy McCormack is a highly
respected professional specialising in marketing, and arts management for the
As Marketing Executive with
Carolina Mountain Sales, Tracy is responsible for the digital and print
advertising for the organization, all campaigns, overall company branding and
web presence, marketing tools, strategy, & process. As Marketing Executive, Tracy supports 30
full time brokers and works closely with the Wilkinson ERA Real Estate
corporate office in Charlotte. Tracy
formerly worked with the Asheville Design Center in a project management and
marketing capacity. The Asheville Design
Center is a non-profit organization focused on 'Community-Led Design'; an
approach that involves the community as a key stakeholder in the design
In 2012, Tracy and her family
returned to the US after ten years working abroad in Ireland. Prior to moving to the US, Tracy worked with
the Crafts Council of Ireland, project managing the design, development and
promotion of Learn.Craft.Design.ie, an education and professional development
online presence for the Crafts Council.
Among many exciting projects, Tracy managed an annual festival of
architecture in Waterford, Ireland and organized events for various city
councils, Dublin Docklands Development Authority, Culture Ireland and the
Department of Arts, Sports and Tourism.
As the former Director of
Project Management with Cork 2005: European Capital of Culture, Tracy provided
hands-on guidance and leadership in the design, development, implementation and
success of a core programme of over 200 projects of varying scale and practice:
from Visual Art, Architecture, Community Arts, Design, Film and Healthcare, to
the Performing Arts such as Dance, Music and Theatre. As Director of Project Management, Tracy was
responsible for establishing the Project Management Office (PMO), hiring,
mentoring, training, and developing a Project Management team. In addition, Tracy managed a project budget
set by the Director and Programme Team, which included responsibility of all
production costs for the programme of events.
Before joining Cork 2005 in
2002, Tracy, a native Chicagoan, worked in the United States, establishing and
managing the project management office for Circadence Corporation, an industry
leader in the development of cutting-edge software solutions for the Internet,
based in Boulder, Colorado. Previous to
that Tracy provided project leadership and operational management for other
high-tech and information management companies in the United States.
Tracy’s interests lie in the
role of the creative sector as part of the social and economic fibre of our
communities. She is focused on their
creative contributions as well as the impact of culture and the creative
industries in Asheville.
With over fifteen years of
project management, operations and marketing experience, Tracy has gained a
better understanding of how people work within their given industry or field,
which has informed her professional approach and fed her appetite for new and
varied challenges and opportunities.
studied Art History at Columbia College in Chicago and has a post-graduate
diploma in Project Management from University College Cork and an International
Project Management Practitioner certification from the Institute of Project
Management, Ireland. She is a member of
the internationally respected Project Management Institute (PMI).